If you're old enough to remember the 1930's popular cartoon Scrappy, well then, congratulations! For the rest of us, Scrappy was a cartoon ahead of it’s time. The main character, while still cartoonish, resembled a human boy. Odd and somewhat appalling to parents of the time period, Scrappy was embraced, thanks to his promotions department.
The most heavily marketed cartoon between the 30’s and 40’s, Scrappy marked a time in America when all was wrong with the world. Scrappy’s producer aimed at bringing comedy to an audience in a human form to alleviate the pains of the time. The promoters made their Scrappy debut while reminding America that: “4 to 5 million Americans are unemployed,” “The Empire State Building opens,” “Gambling is legalized….”
As you can for some, Scrappy go-ers, this was what they needed – someone to express their point of view. So what does lil’ Scrappy have to do with where our country is today? Well, he was the cartoon of his time – he didn’t just allude to the Depression is his TV shows, he flat out made negative remarks about it. And with that, came lines of t-shirts, books, posters, and every other kind of merchandise you can imagine to promote him. So, why don’t we take some of his advice and tell it like it is and let the “entrepreneurs of the world” get start getting “scrappy” with the big company executives!
"Right now, our country needs these scrappy small-agency entrepreneurs to keep doing their thing, because they will indeed dig us out of this mess faster than the holding companies and big agency networks," says Ad Age's Alex Bogusky.
Bogusky also reminds us that small business equate for 75% of our gross domestic product.
So...how can entrepreneurs save themselves?
The key is marketing. Marketing their small companies with all they got! Owners of small business need to take this time when big businesses are failing, to use their out of the box thinking and get those crazy, off the wall advertising campaigns out into the world. Something has to make a difference in this time of change and Bogusky believes is marketing. Marketing stems from innovation, which all us entrepreneurs know is what fuels us.
An excellent article that takes a closer look at small entrepreneur-lead advertising companies and how they are becoming the change that will save all the “big fish” in the sea.
SOURCES: http://adage.com/agencynews/article?article_id=135438; http://www.scrappyland.com/faq.htm
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m. pedro contact email / whatsapp +18632310632 détails, pedroloanss@gmail.com. cela m'a aidé avec un prêt de 200 000,00 euros pour démarrer mon entreprise et je suis très reconnaissant, c'était vraiment difficile pour moi ici d'essayer de me frayer un chemin en tant que mère célibataire, les choses n'ont pas été faciles avec moi mais avec l'aide de m. pedro mettre le sourire sur mon visage alors que je vois mon entreprise se renforcer et se développer également. Je sais que vous serez peut-être surpris de savoir pourquoi j'ai mis des choses comme ça ici, mais je dois vraiment exprimer ma gratitude pour que toute personne cherchant une aide financière ou traversant des difficultés avec son entreprise ou souhaitant démarrer un projet d'entreprise puisse le voir et espérer s'en sortir les difficultés.. merci.
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